|
How to stand out from your competition
|
Want to stand out from your competition (who doesn’t)? Your secret sauce is your USP. Are you scratching your head over what a unique selling proposition is or why you need one? By the end of this workshop, you will understand how to position your brand to stand out from your competition. You will know the key thing that set you apart from everyone else, and how to capture your USP is a single, pithy sentence or phrase.
WHAT YOU WILL LEARN:
Get ready to set yourself apart from the pack. Your USP is the key to setting the tone for your brand.
WHAT YOU WILL LEARN:
- What a Unique Selling Proposition (USP) is
- How to list the differentiators of your brand
- How to research your competitors USPs
- How to define your audience’s needs
- How to craft your USP to appeal to your most valuable customer (MVC)
Get ready to set yourself apart from the pack. Your USP is the key to setting the tone for your brand.
Want to stand out from your competition (who doesn’t)? Your secret sauce is your USP. Are you scratching your head over what a unique selling proposition is or why you need one? By the end of this workshop, you will understand how to position your brand to stand out from your competition. You will know the key thing that set you apart from everyone else, and how to capture your USP is a single, pithy sentence or phrase.
WHAT YOU WILL LEARN:
Get ready to set yourself apart from the pack. Your USP is the key to setting the tone for your brand.
WHAT YOU WILL LEARN:
- What a Unique Selling Proposition (USP) is
- How to list the differentiators of your brand
- How to research your competitors USPs
- How to define your audience’s needs
- How to craft your USP to appeal to your most valuable customer (MVC)
Get ready to set yourself apart from the pack. Your USP is the key to setting the tone for your brand.
WHAT YOU WILL NEED:
- You must be registered with the Business Connect program.
- Logged in & waiting for the Webinar session at least 5 minutes prior.
- Have a pen & paper ready to write down your questions, as well as a bottle of water.
- Online video recordings are only available for those who attend.
|
Maureen Shelley - TCC International
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC (The Copy Collective), Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month. Find out more about Maureen here: www.tccinternational.com |
|
Clive Venning - Business Connect Advisor
Servicing: Byron Bay, Tweed Heads, Murwillumbah & Ocean Shores Clive has over 25 years experience with running his own two small businesses, which were built by him from the ground up and continue to operate today. The first company, deals with digital printing and direct marketing including online applications in the form of CRM’s, and the second company is an online international telegram business.
Clive previously worked for Australia Post, starting out as a Postie, whilst completing his Diploma in Transport and Administration. He later became the NATIONAL SALES & PRODUCT MANAGER – Electronic Sales, meeting with utility companies and local council to facilitate Australia Post Electronic Data Interface (EDI) system. The most important thing is to believe in yourself and never give up ! in either your personal or business life. To book Clive as your Business Advisor, Click HERE |
How are the workshops run?
Our workshops are delivered face to face & online via Zoom. We strive to present interesting content that is up to date & relevant and delivered by experienced industry professionals.
Workshop details:
What happens after? - Now that you are register with Business Connect you are entitled to your first 4 hours of Business Advisory. Subsequent advisory is $25 per hour.
Our Workshops are part of the Business Connect program, and are subsidised by the by the NSW Government.
Workshop details:
- Price: $25 per person (Currently they are FREE to anyone affected by fire, drought, floods & COVID-19)
- Duration: Workshops & Webinars vary - approximately 2- 5 hour sessions.
- What you need to bring: We recommend bringing your laptop, however a notepad and pen will suffice!
What happens after? - Now that you are register with Business Connect you are entitled to your first 4 hours of Business Advisory. Subsequent advisory is $25 per hour.
Our Workshops are part of the Business Connect program, and are subsidised by the by the NSW Government.
For startups, entrepreneurs, marketers, small business owners and innovatorsOur NORTEC Small Business team along with some outstanding awesome Presenters showcased some of the most valuable online workshops in NSW in the last financial year.
These online learning events have proved invaluable to many different NSW Business owners. These events, coupled with the support delivered by our team Business Connect team of Advisors, has led to us being inundated with stories of business's who have diversified to suit todays changes, news of growth as well as bricks & mortar business owners conducting their first online sale. From the 1st of July 2021, as NORTEC moves into our 5th year of delivering Business Connect to NSW Business owners, we are really thrilled to advise that we have a new lineup of online & face to face workshops (yes, you heard that right!), as well as some oldie's but goodies just because you asked. These workshops have been specifically designed for the Small Business owner for 2021 and beyond. It's all about learning as much as you can, as well as connecting with new people to help you to keep the momentum going. There is always a light at the end of each tunnel especially if you have a helping hand to guide you. No matter what size or stage your business is at, we believe that consistency, creativity and a helping hand are the best tools to make anything possible. Our Workshops are part of the Business Connect program, and are subsidised by the by the NSW Government. |
So you have started your business, now all you have to do is 'stay' in business..Are you a small business owner struggling to scale up?
Or, are you an entrepreneur at heart that's looking for some inspiration to get you started on your next idea? All of the workshops are structured to help guide & support you through every aspect of your business. How to start, run, grow, adapt & even what you need to do to SELL your business. |
This project has been supported by the NSW Government
|
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
|
|