Join us for this critical session on developing your USP. Are you scratching your head over what a unique selling proposition is or why you need one? By the end of this workshop, you will understand how to position your brand to stand out from your competition. You will know the key thing that set you apart from everyone else, and how to capture your USP is a single, pithy sentence or phrase.
WHAT YOU WILL LEARN:
Get ready to set yourself apart from the pack. Your USP is the key to setting the tone for your brand.
WHAT YOU WILL LEARN:
- What a Unique Selling Proposition (USP) is
- How to list the differentiators of your brand
- How to research your competitors USPs
- How to define your audience’s needs
- How to craft your USP to appeal to your most valuable customer (MVC)
Get ready to set yourself apart from the pack. Your USP is the key to setting the tone for your brand.
WHAT YOU WILL NEED:
- You must be registered with the Business Connect program.
- Logged in & waiting for the Webinar session at least 5 minutes prior.
- Have a pen & paper ready to write down your questions, as well as a bottle of water.
- Online video recordings are only available for those who attend.
|
ABOUT YOUR PRESENTER:
|
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month. |
|
ABOUT YOUR HOST:
|
Tony is a qualified accountant who has worked at the Australian Tax Office as a GST and New Business Advisor. He has been helping small businesses and has extensive experience with businesses specialising in: horticulture, creative publishing, retailing, and e-commerce over many years.
Tony knows the highs and lows of running a small business as well as the impact it can have on family members. He is keen to help you pull everything together and work out effective ways of organising and running your business. This includes help with: start-ups and business plans, cash flows, budgeting, costings, business exit plans, e-commerce, multi channel selling, inventory management, impacts of margins and discounts, bookkeeping and accounting. In addition to his small business experience, Tony holds a Bachelor of Financial Administration and is a Certified Practising Accountant. To book Tony as your Business Advisor, Click HERE |
NEEDING MORE ASSISTANCE:
- You are eligible for 4 hours of subsidised Small Business Advisory with a $25 co-contribution thereafter (maximum of 60 hours) when you register with Business Connect program. However if your business is affected by drought, fire or COVID-19 advisory is FULLY subsidised.
- We can assist you with access to finance including grants and loans.
- Connecting to other government support and local professional service .
- Access to the knowledge, experience & skills of your local business advisor.
- Access to subsidised workshops, seminars & webinars.
How are the workshops run?
Each workshop will focus on its specified topic.
We keep these workshops small, so that you can have a more hands on experience with our industry professionals.
Workshop details:
What happens after?
We don't just want to present to you, we want to TEACH YOU. Every attendee at the workshop receives a complementary one-on-one session in your own business by one of our specialised business advisors. Simply choose a time and day that suits you.
Our Workshops are part of the Business Connect program, and are subsidised by the by the NSW Government.
We keep these workshops small, so that you can have a more hands on experience with our industry professionals.
Workshop details:
- Price: $25.00 per workshop or ($49 for workshops over 6 hours)
- Duration: Approximately 3 hours per session.
- What you need to bring: We recommend bringing your laptop so you can work through the steps as we teach them, though a notepad and pen will suffice!
What happens after?
We don't just want to present to you, we want to TEACH YOU. Every attendee at the workshop receives a complementary one-on-one session in your own business by one of our specialised business advisors. Simply choose a time and day that suits you.
Our Workshops are part of the Business Connect program, and are subsidised by the by the NSW Government.
For startups, entrepreneurs, marketers, small business owners and innovatorsWith 2020 behind us, we now understand now more than anything the need for constant support, learning & upskilling.
Our NORTEC Small Business team presented some amazing online webinars in 2020 and are thrilled to be delivering another round of fantastic webinars & workshops covering a vast array of topics. These workshops have been specifically designed for the Small Business owner for 2021. We welcome back our Super Star presenters from 2020 & we ar pleased to introduce a few newbies. These webinars / workshops are created to assist any entrepreneur or Start up to kick start their way into their business. Meet new people who are on the same journey as you & those who have already got the ball rolling and are on their way. It's all about learning as much as you can & to help you to keep the momentum going. These workshops are created not only to be informative, but so you can meet people who who can encourage you to keep going. There is always a light at the end of the tunnel if you have a helping hand. Every event is different, to bring you the most relevant tools and tricks for your business. Whether you're big or small, we believe that business and creativity go together like peanut butter and jelly, and with each other, anything is possible. |
Got a great idea but don't know where to start?
|
|
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
|
|
This project has been supported by the NSW Government