A unique selling proposition (USP) is a succinct statement that explains the benefit that your product or service offers to your clients, creating a distinct competitive advantage.
This critical marketing tool needs to be well-designed, memorable, rehearsed and delivered with impact. Your USP should stand out from the crowd, highlight a specific benefit that is relevant to your target audience and make the distinction between yourself and your competitors.
A strong USP will help you and your business to be notable, make a great first impression, attract more customers, and increase sales. Not only does it help you to position what you currently deliver, it can also be an empowering process to help you gain the clarity of where and how you see you and your business in the future.
So, how do you get started to create your own USP?
We are holding a Free Webinar on Tuesday 2 May, with presenter Maureen Shelley. This event will be recorded, so even if you are only able to attend for part of the time, you will still gain the benefit of the entire session. Register via the link below.
WEBINAR | Craft your unique selling proposition
Tuesday 2 May | 10am - 11.30am
So, what is a unique selling proposition and why do you need one? Join us for this super practical webinar and gain the tools to stand out from your competitors, by learning how to uniquely position yourself and your business!
Register Online Here
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Small Business Solutions Team
We are committed to nurturing and assisting the small business community – we recognise that small business is the backbone of our economy on the North Coast of NSW.